Signature Advantage

Maintaining Individual Agency Branding is Paramount for Signature Travel Network®

Signature offers expertly planned campaign strategies across multiple channels and high-impact customer touch points tailored to individual business models. With more than 10 million direct mail pieces and editorial publications every year, Signature provides members with the blueprint they need to grow their business to their full potential.

A centralized database of more than four million pre-qualified travelers, with segmentation potential to help member agencies expand their reach with precision. This data enables Signature to orchestrate highly targeted email and direct mail marketing initiatives for members that drive results.

Editorial-driven publications customized for member agencies inspire readers to visit destinations around the globe.

Ultimate Experiences

Designed to reach ultra-luxe travelers with inspiring editorial spotlighting once-in-a-lifetime experiences. Published twice a year and distributed to over 200,000.

Travel Redefined

Targets affluent clients with unique vacation offers, editorial content and suggested itineraries to streamline the sales cycle. Travel Redefined is published three times a year.

The Travel Magazine

Signature’s most highly circulated publication, The Travel Magazine features motivating editorial content and compelling offers. This customized publication is value oriented and is published six times a year and is distributed to over 500,000 qualified travelers.

The Travel Magazine Online

The Signature digital publication delivers expert advice and travel ideas with dynamic content including video, interactive maps and vacation offers. The Travel Experience is published eight times a year.

Supplier-specific brochures and direct mail pieces developed specifically to target key market segments such as those interested in cruise, family and European vacations.

Today’s Travel Values

Niche interest mailers ranging from celebrations, adventure and cruise to family and culinary travel.  Published eight times per year.

Supplier Custom Mailers

Cruise, land or destination specific supplier mailers featuring exclusive and time sensitive offers. Over 70 mailers throughout the year.

Client retention and acquisition tools ranging from an annual calendar to direct mail pieces developed to build relationships with current customers and future travelers

Annual Calendar

Members can utilize the calendar as a “Thank You” and as another relationship building tool.

Luxury Benefits Mailer

A direct marketing tool targeting luxury travelers for both client retention and new client acquisition.

10 Secrets Mailer

A direct mail piece designed to reach and cultivate new customers.

Travel Benefits mailer

A direct mail brochure with a highly targeted agency message to reactive current clients.

E-marketing tools include both email marketing and microsites.

Email Marketing

Optimizes full-circle marketing by giving travel consultants access to weekly campaigns that are designed to touch customers across all stages of the buying cycle from “time-sensitive” best deals and direct-mail automated follow-up to information-rich eNewsletters. Signature’s proprietary email marketing program continues to surpass the industry average in click-thru rates.


Consumer-friendly and agency customized websites that allow members to send their clients complete information on a specific destination, cruise, supplier, hotel or vacation specialty.


“Cutting edge technology, depth of resources, spectacular client amenities across a broad spectrum of cruises, and world-class hotels and resorts. These are some of the attributes that define Signature, and they are the tools that will enhance our ability to deliver to our clients amazing vacation experiences. They also are the reasons we are thrilled to become a Signature member.”

— Bob Miller, Owner - Seven Lands & Seas Travel

About Signature

Signature Travel Network is not an organization, it is a member-owned community of leading travel agencies and supplier partners in the industry. Founded in 1956, the Network collectively generates $8 billion in annual sales and has experienced unprecedented growth in the past ten years. This growth is reflective of the commitment to exclusively align with the most esteemed travel agencies and supplier partners, while simultaneously expanding our reach to more than 7,000 travel advisors in the United States, Canada, Australia, Brazil, Mexico, New Zealand and the Caribbean.

Signature Travel Network® is dedicated to providing the best technology solutions and state-of-the-art marketing to promote your brand. With a robust suite of cruises, hotels and resorts, as well as land privileges second to none, Signature helps you build your sales and retain your clients. We welcome you to join our member-owned community, 60-years strong, with an exponential track record of sales growth, integrity and business acumen.

Signature’s headquarters is in California with a secondary office in New York City.